Saturday, October 4, 2008

Lance Armstrong Back Into The Race

A few weeks ago Lance Armstrong announced publicly that he will be returning to the racing world to bring global awareness about cancer.

“I’ve stated clearly, my main objective in 2009 is to bring about global awareness of a disease that kills 8 million people annually worldwide."

This is definately a PR stunt. Though, Lance has been working on The Lance Armstong Foundation for about 5 years, now more than ever this publicity stunt has got people listening .








http://sports.yahoo.com/sc/news?slug=ap-tourdefrance-armstrong&prov=ap&type=lgns

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